Thursday, August 27, 2009

Frank Bettger Salesman Extraordinaire



Frank Bettger Books
Frank Bettger Salesman Extraordinaire

By Wayland Royce
My first exposure to Frank Bettger's materials was decades ago when I saw the book 'How I Raised Myself from Failure to Success in Selling' in a collection of half a dozen books sitting on the credenza in my new employer's office. I was intrigued by the title and thought, if this man who was a leader his field thought enough of it to have it displayed it must be good.

That afternoon I bought the book and it was life changing for me in my sales career. During the next twelve years, following Bettger's tips, I set numerous sales records in that company both as a field salesman and a sales manager. Like every other salesman I had often found myself in a slump and wouldn't know what to do.

It seemed that everything I would try would only make bad matters worse. What I didn't realize was that I was missing an essential factor and that factor was in my head.
Reading and following the principles outlined in 'How I Raised Myself from Failure to Success in Selling' was just that I needed anytime I began to feel a bit discouraged with my performance.
Later
As a sales manager I encouraged salesmen to read and follow Bettger's principles. The ones who did were the one who achieved the most in their sales careers. It is a very entertaining as well as informative book, so I never felt that asking them to read it was asking them to do something that was unpleasant.

This 255 page book is the Bible for everyone who wants to be successful in selling. Buy "How I Raised Myself From Failure to Success in Selling" by Frank Bettger; it will be invaluable when you have problems in selling.

I am past the half century mark, still happily married to my college sweetheart. I am a dad of two wonderful successful daughters. I am a semiretired sales engineer, inventor and entrepreneur. We have one dog, one cat we live in the country in a hundred year old house. I am a car nut and do it yourselfer.http://fridayswithfrankbettger.com/

Sunday, December 7, 2008

Frank Bettger: Abject Failure to Astounding Success


The book: How I raised Myself From Failure To Success In Selling
by Frank Bettger - Came ot of the following experiences Frank Bettger Books

Frank was a frightened young father with no salable skills and a lot of debt in the middle of a recession. He had quit his job as a bicycle riding bill collector in hopes of getting a higher paying job. He got a job as a straight commission insurance salesman; he failed and was fired at that and was trying to get a job as a shipping clerk. In his own words he was in the depths of despair. He went by his old insurance agency office to pick up a few personal items. While cleaning out his desk he overheard a statement that turned his life around. From there he made a decision that he would make a go of the sales profession. He begged his boss for a second chance which he received. He began to work very hard at it. To supplement his earnings, he took a part time job as coach of the Swarthmore College baseball team. The only skill he had at that point in his life was baseball having played pro-ball for several years before his “glass arm” took him out. In a game between his St. Louis Cardinals and the Chicago Cubs he made a throw that ruined his arm. At his lowest point Frank, knowing that he needed to improve on his sixth grade education paid a visit to the education director of the Philadelphia Y.M.C.A. After telling him about his difficulties, Frank was taken down the hall to the public speaking class, where he met the soon to be famous Dale Carnegie.

Frank’s story is about his rise from that pitiful debt ridden state of failure at age 29 to a successful 41 year old super salesman living on a country estate. He became not only a success as a salesperson and a much in demand platform speaker but also a founding father with Dale Carnegie of business training seminars. The two traveled all over America on a six months' coast-to-coast lecture tour. On this tour they addressed audiences of several hundred people five nights every week. People were anxious to improve themselves and their ability to handle and deal with others. Attendees were in varied occupations including stenographers, teachers, executives, homemakers, attorneys, salesmen.

Frank Bettger continued for the remainder of his life to make inspirational speeches to people from all walks of life. We have a rare recording of one of these talks that is entertaining as well as motivational.Get the details here!http://fridayswithfrankbettger.com/